Policy Update
Shruti Sethi
Introduction
Against the backdrop of a falling Total Fertility Rate (TFR) of 1.5, significantly below the replacement-level fertility rate of 2.1 required to maintain a stable population, the Andhra Pradesh Government has proposed a Population Management Policy aimed at encouraging higher fertility rates through financial incentives and family-support measures. State leaders have expressed concern that continued low birth rates could lead to labour shortages, an ageing population and long-term economic challenges. Unlike earlier population control policies in India, this initiative reflects a shift toward a pronatalist approach. However, it is important to note that the scheme is still in the proposal or pre-implementation stage, with detailed guidelines and full-scale rollout yet to be finalized.
Background
The Fertility Decline
Andhra Pradesh’s fertility transition has been swift and steep. The TFR dropped from 3.0 in 1993 to roughly 1.5 today – a halving in three decades driven by one of India’s most aggressive state-led sterilisation programmes, rising female education and urbanisation. The state’s median age now stands at approximately 32.5 years, notably higher than the national average of 28, indicating a population that is ageing faster than most Indian states. (Data for India) The state government estimates it has a demographic correction window only until 2040, after which the dependency ratio i.e., the proportion of elderly to working-age population, is projected to skew significantly, placing pressure on public finances and workforce availability.

Source: Rukmini S., Data For India (2025), “Fertility in India,” based on Sample Registration System data and Annual Statistical Reports
The shift is already visible at the household level. Chief Minister N. Chandrababu Naidu cited 2023 data showing that Andhra Pradesh recorded approximately 670,000 births that year, and projected that nearly a quarter of the state’s population could be aged 65 or older by 2047. More strikingly, over half of all families in the state (approximately 58%) now have just one child, underscoring how thoroughly the small-family norm has been internalised across both urban and rural communities.
Where the Decline is Happening: The Urban-Rural Divide
The aggregate TFR of 1.5 conceals a critical geographic split that has direct implications for the policy’s design. According to 2023 SRS data, Andhra Pradesh’s rural TFR stands at 1.6 which is below replacement but still meaningfully above the urban TFR of 1.3. This distinction matters enormously for policy. The women driving the urban fertility decline are disproportionately educated, employed or seeking employment and making deliberate choices about family size in the context of career costs, housing costs and the practical difficulty of raising children without affordable childcare.
For this group, a one-time cash payment of ₹25,000–₹40,000 is unlikely to register as a meaningful factor in a decision that involves years of income, career progression and physical toll. Countries like Norway and Sweden have seen durable fertility responses to pronatalist policy through comprehensive structural reform, particularly the “daddy quota,” which reserves part of paid parental leave specifically for fathers and lifted Norway’s paternity leave take-up from 4% to over 90% between 1995 and 2003.
Japan, by contrast, offers similarly generous leave on paper but saw little measurable effect: despite up to 50 weeks of paid paternity leave, the average father took less than 6 weeks in 2022, as workplace pressure and fear of career penalty kept take-up low. (IMF)

Source: Rukmini S., Data For India (2025), “Fertility in India,” based on Sample Registration System data and Annual Statistical Reports
Rural Andhra Pradesh presents a different picture. At 1.6, the rural TFR is declining but has more room before it reaches the urban floor. Rural women may be more financially responsive to the incentive amounts on offer, particularly in districts where ₹30,000 represents a more significant share of household income. But these are also the women with the least access to maternal healthcare, childcare, and employment, meaning that incentivising higher births in rural areas without simultaneously investing in those support systems risks pushing families into economic strain. Source: Rukmini S., Data For India (2025), “Fertility in India,” based on Sample Registration System data and Annual Statistical Reports
The policy as designed applies a uniform incentive across both geographies, with no differentiation by district income level, healthcare infrastructure or women’s labour force participation. A more targeted approach would acknowledge that the urban and rural fertility declines have different drivers and require different responses.
Policy Architecture
Speaking at an event at Narsannapeta in Srikakulam district on 17th May, 2026, Chandrababu Naidu, the Chief Minister of Andhra Pradesh, proposed the Population Incentive Policy. (Lokmat Times)
Financial Incentive Structure
| Child Order | Incentive |
| 2nd Child | ₹25,000 (one-time) |
| 3rd Child | ₹30,000 + ₹1,000 monthly nutritional support for five years + free education to 18 years of age |
| 4th Child | ₹40,000 (one-time) |
The state is also considering extending parental leave benefits for families having a third child, including 12 months of leave and two months of paternity leave for fathers. (UCA News)
Broader Policy Pillars
According to Principal Secretary for Health Saurabh Gaur, the policy rests on five pillars:
| Pillar 1 | Maatruthva | Focuses on reproductive healthcare. |
| Pillar 2 | Shakti | Seeks to boost female labour force participation. |
| Pillar 3 | Shema | Addresses the welfare of the elderly people. |
| Pillar 4 | Sanjeevani | Emphasises digital health integration. |
| Pillar 5 | Naipunayam | Focuses on skilling, workforce mapping and aligning training with evolving economic needs to enhance productivity. |
Source: The Hans India
Global Evidence Countries that have invested heavily in pronatalist policy — Hungary, South Korea, Russia, Japan, Singapore — have largely failed to meet their stated fertility targets. A 2025 analysis by the American Enterprise Institute found that, as of 2025, all countries with specified fertility goals except Bulgaria had failed to achieve or maintain them. Hungary, despite spending approximately 6% of GDP on family policy which is likely the highest proportion globally, saw its TFR rise from 1.25 in 2010 to approximately 1.59 in 2021, but demographers attribute much of that rise to changes in the timing of births rather than completed family size. (American Enterprise Institute)
Russia’s Maternity Capital programme offers the most instructive case study. Launched in 2007 with payments worth roughly seven months of a typical family’s income, it was the most sustained and generously funded cash transfer programme of its kind, yet the most rigorous causal estimate puts its effect at just 0.15 additional children per woman, much of it birth-timing rescheduling rather than new births (IZA). By 2024, Russia’s TFR had returned to 1.4, effectively where it stood before the programme launched (World Bank Development Indicators). Nearly two decades of fiscal commitment produced a near-zero net demographic effect.
Risk of Distortion
A disturbing parallel exists in India’s own family planning history. The Executive Director of Population Foundation of India, Poonam Muttreja has cited that even modest cash incentives tied to sterilisation have distorted reproductive decision-making with approximately 77% of women who undergo sterilisation in India never having used a temporary contraceptive method (The South First). The lesson is that financial incentives interact with social pressures, power imbalances within households and weak access to reproductive healthcare in ways that planners rarely anticipate.
Key Concerns
- Adequacy of Incentives: The cash amounts offered (₹25,000 to ₹40,000) represent a one-time payment that falls far short of the actual lifetime cost of raising a child in India. For comparison, the monthly household support (₹1,000 for five years) amounts to ₹60,000 total for the third child, a modest supplement at best. Countries that have seen even partial success with pronatalist schemes typically combine recurring financial transfers with tax relief, subsidised housing, universal childcare and substantial parental leave i.e., structural supports that address the ongoing cost of children, not merely the moment of birth.
Impact on Women: The policy’s most serious weakness is its gendered blind spot. It concentrates incentives on birth events while doing little to address the labour market, career and physical costs borne almost entirely by women. In a state where femalegraduate unemployment exceeds 60% and nearly half of young women are NEET i.e., Not in Employment, Education or Training (State of Working India 2026, Azim Premji University), incentivising a third or fourth child risks entrenching women’s economic exclusion rather than reversing it. Moreover, by attaching financial value to childbirth without explicit safeguards, the policy may intensify intra-household pressures on women, blurring the line between voluntary fertility and coerced reproduction.
- Targeting and Distributional Risk: Economically marginalised families for whom ₹30,000–₹40,000 is most financially significant, are also least equipped to absorb the long-term costs of additional children. Wealthier urban households, whose fertility choices are driven by career costs and lifestyle, are unlikely to be moved by these amounts at all. The policy thus risks incentivising births in precisely the communities where support infrastructure (childcare, maternal healthcare, income security) is thinnest.
What the Policy Gets Right
Extending paid maternity leave to all deliveries regardless of birth order is a meaningful improvement in women’s labour rights and, unlike cash bonuses, has some evidence behind it as a modest fertility lever. Most importantly, if the non-financial pillars particularly Shakti (female workforce participation) and Shema (elderly welfare) are developed with the same energy as the incentive announcements, the policy framework contains the seeds of something more durable than a cash-for-births scheme.
Policy Recommendations
- Shift from event-based to lifecycle transfers : Replace one-time birth bonuses with recurring, inflation-indexed child benefits, modelled on systems in France or Germany. Monthly transfers that support the ongoing cost of raising children are more effective than payments tied to the act of birth.
- Invest in universal, affordable childcare: Accessible, high-quality childcare is one of the most evidence-backed drivers of both higher female labour force participation and fertility. Andhra Pradesh should prioritise childcare infrastructure, including public–private partnerships over cash-for-birth schemes.
- Address female graduate unemployment: With over 60% of female graduates unemployed, the core issue is not low fertility incentives but weak labour market integration. Reducing the career penalty of motherhood will have a greater impact on fertility than direct cash transfers.
- Centre reproductive autonomy: Implementation must include explicit safeguards against coercion by families, employers or community institutions. Regular independent monitoring should assess whether incentives are generating unintended social pressure, especially in vulnerable communities.
- Pilot before scaling: Given fiscal costs and uncertain outcomes, the scheme should be piloted in select districts for 3–5 years, with rigorous monitoring and evaluation, before statewide rollout.
Conclusion
Andhra Pradesh’s Population Management Policy is a significant policy experiment, India’s first formal attempt to reverse a fertility decline at the state level. The demographic concern it addresses is legitimate: an ageing population, a shrinking workforce and a rapidly declining fertility rate are genuine challenges. But the policy as currently designed relies too heavily on one-time financial incentives that have limited evidence of effectiveness globally, concentrates costs on women without adequately addressing structural barriers to childbearing and risks reproducing the same distortions that characterised India’s earlier population control programmes, only in reverse.
The state has a narrow window before its demographic correction becomes structurally difficult. That window is best used not by paying families to have children, but by building the conditions for affordable childcare, women’s employment, income security, healthcare access, under which families freely choose to have them.
References:
Hindustan Times. (2026). Why Andhra is offering families up to ₹40,000 to have more children, CM Naidu explains
Hindustan Times. (2026). Andhra promises cash incentives for third, fourth child: CM Naidu says population is ageing
Deccan Chronicle. (2026). Andhra Pradesh To Finalise Population Management Policy In 3-4 Months
The Hans India. (2026). 5-pillar AP population policy to adopt bottom-up approach. https://www.thehansindia.com/andhra-pradesh/5-pillar-ap-population-policy-to-adopt-bottom-up-approach-1080872
Lokmat Times. (2026). Andhra Pradesh announces incentives for third and fourth child, sparks political debate over population policy. https://www.lokmattimes.com/national/andhra-pradesh-announces-incentives-for-third-and-fourth-child-sparks-political-debate-over-population-policy/
UCA News. (2026). Indian state eyes larger families to tackle low birth rate. https://www.ucanews.com/news/indian-state-eyes-larger-families-to-tackle-low-birth-rate/113396
Data For India. (2025). Fertility in India by Rukmini S
Economic Survey. (2021). Total Fertility Rate (Children per women) across states and UTs of India
American Enterprise Institute. (2025). Hungary’s Fertility Outcomes Highlight Pro-Natal Policy Limitations
The Institute for the Study of Labor (IZA). (2013). Assessing the Impact of the Maternity Capital Policy in Russia Using a Dynamic Model of Fertility and Employment
World Bank. (2024). World Development Indicators: Fertility rate, total (births per woman) — Russian Federation. https://data.worldbank.org/indicator/SP.DYN.TFRT.IN?locations=RU
The South First. (2026). Cash for more children: Andhra Pradesh’s population policy may exact a heavy price from women
Azim Premji University. (2026). State of Working India 2026. Centre for Sustainable Employment
IMF Selected Issues Paper. (2024). Japan’s Fertility: More Children Please
About The Contributor
Shruti Sethi is a Research & Editorial Intern at IMPRI. She holds a bachelor’s degree in Economics from St. Xavier’s University, Kolkata. Her research interests include Gender & Labour Economics.
Acknowledgement
The author extends her sincere gratitude to the IMPRI team for their expert guidance and constructive feedback throughout the process.
Reviewed by Ameya Satam and Kavin Adithya.
Disclaimer
All views expressed in the article belong solely to the author and not necessarily to the organization.
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