The Incredible India campaign, which was launched in 2002 was the first concerted effort by India to position the country as a global unified tourism brand. The campaign aimed at positioning India as a year-round destination by unitingheritage monuments, cultural festivals, natural landscapes, spirituality and modern infrastructure under a single umbrella.
Policy UpdateRiya Singh Background The Eklavya Model Residential Schools (EMRS) program was introduced in 1997-98 to fill the longstanding education divide between the Scheduled Tribe (ST) population and the rest of the Indian population. The scheme was conceived under Article…
Prime Minister Narendra Modi gets it wrong on Macaulay. Give the devil his due. His introduction of English language education in India is one of the good thingS colonialism did for India.
The India–Singapore relationship has transcended traditional bilateralism, entering a sophisticated era of Innovation Diplomacy. Since the 2015 Strategic Partnership, the focus has shifted toward the "Creative Economy." In 2025, the synergy between Singapore’s advanced digital infrastructure and India’s vast cultural repository has positioned tech-enabled museums and cultural start-ups as pivotal instruments of soft power.
The climate crisis, often framed as a purely scientific or technological challenge, is in reality a deeply entangled web of social, political, ethical, and historical issues. While global temperatures continue to rise, threatening ecosystems and human livelihoods, a critical paradox persists: those who have contributed least to the problem often bear its heaviest burdens.
TK Arun As Annapurna Bhandar of Chandini Chowk faces closure, can Indian cities take a cue from Paris or San Francisco to protect legacy shops? When a sudden rent increase forces a thriving commercial establishment — that has a century-old…
Healthcare is one of the most fundamental and crucial industries of the economy of any country, including ours. However, it is confronted by a huge problem. Its markets don't offer an equitable and efficient distribution of resources. This inefficiency is a critical concern for public policy. The healthcare sector represents an example of "market failure" where allocation of resources is inefficient.