
Consumer Protection (E-Commerce) Amendment Rules, 2026: Enhancing Transparency and Accountability.
The Consumer Protection (E-Commerce) (Amendment) Rules, 2026 strengthen the existing Consumer Protection (E-Commerce) Rules, 2020 by introducing more specific requirements for transparency and accountability in online marketplaces. Key changes include clearer disclosures of sponsored listings and product rankings, improved pricing transparency, stricter grievance redressal timelines, enhanced seller and product information, and measures to address dark patterns and misleading practices. The amendments also introduce additional requirements concerning consumer consent, imported goods and participation in the National Consumer Helpline convergence process. These provisions aim to strengthen consumer protection and promote fairer online transactions. The amended rules will come into force on 1 January 2027.






