We must choose not the least bad option but the option that allows us to develop new thinking without such thought being labelled deviant and being crushed.
Democracy
Many tend to make their choice of political party in much the same manner as in which they decide which team to support in the World Cup.
The likes and dislikes of friends and family play a large role. The impression created by a particular leader at the local or the national level makes a difference. Claims and counterclaims of what governments run by the parties seeking their vote have achieved matter.
The media plays a big role in making such considerations available to the voter, modifying the considerations en route. Most of the media hinders, rather than helps.