
SHE-Marts & the Next Frontier Of Women-Led Development In India Building Market Ecosystems for Rural Women Entrepreneurs
In the last thirty years, rural women’s development in India has gone through several stages. It began with welfare programs focused on nutrition, maternal health, and poverty relief. The 1990s saw the rise of Self-Help Groups (SHGs) that promoted empowerment. Later, the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM) institutionalised women-led development. Most recently, the Lakhpati Didi initiative aims to help SHG members earn a steady annual household income of over one lakh rupees.






