The Role of Soft Power in Modern Diplomacy: Strategies, Challenges, and the Digital Turn
Diplomacy in the 21st century is no longer shaped solely by military power or economic leverage. Instead, how a nation is perceived—through its culture, values, and global image plays a critical role. This highlights the importance of soft power, a concept coined by Joseph Nye, which refers to a country’s ability to attract and persuade rather than coerce.
